Digital Media Specialist

Permanent, Full Time (1.0 FTE), starting as soon as possible

One of our core values at St. Michaels University School is respect. With this in mind, we acknowledge that our school rests in the heart of Straits Salish territory, a living culture with its own rites, ceremonies, and unfolding history. We honour the Esquimalt, Songhees, and W̱SÁNEĆ peoples – whose homelands we share and whom we recognize as our neighbours.

Reporting to the Director of Marketing and Communications, the Digital Media Specialist is a digital media savvy content creator and strategist who can “show” stories, drive engagement and stay on top of the rapidly changing digital world. The primary purpose of this role is to create the visual content that supports the St. Michaels University School (SMUS) marketing and communications plan, which includes storytelling, student recruitment and advancement initiatives.

In support of a wide variety of departments and SMUS initiatives, this role’s duties will include supporting social media platform management and strategy, digital media content creation (organic and paid content), writing for web and social media, social media advertising, as well as working directly with students, staff, faculty and vendors. This role will also provide regular reports on social and digital media platform and content performance and provide recommendations for future campaigns and strategies.

Work Schedule:

Department hours of work are from 8:00 AM to 4:00 PM Monday to Friday. Due to the nature of this role, the Digital Media Specialist will occasionally need to be available outside of regular work hours for evening or weekend work to capture student activities/events.

Key Responsibilities and Expectations:

Social Media Platform Management

Help manage the SMUS social media accounts including Facebook, Instagram, TikTok, YouTube and LinkedIn, helping engage and grow our audiences. This will include curating, writing, editing, publishing, and updating content
Analyze, interpret and report out on social media content, engagement and ads
Research and provide best practices for platforms and content trends, including advertising platforms, to reach target audiences
Content Creator

Create engaging video content for multiple platforms including fast-paced, vertical social media videos and longer form, horizontal videos
Be comfortable taking photos at school activities and events of students and staff/faculty (smartphone and SLR camera)
Provide photography and videography components to stories, social media, website and publications
Contribute to planning, writing and posting content for web, e-mail and social media
Experienced and creative content creator for multiple platforms including tailoring the same piece of content for different audiences and platforms
Understands and applies brand and style guides to content
Marketing Strategy

Collaborate effectively with colleagues in various departments including Marketing and Communications, Admissions and Advancement to design, execute and evaluate local and global marketing campaigns
Foster strong relationships with current students and the student Marketing and Communications club and provide leadership to encourage user-generated content
Understand and advise best practices for managing multiple, concurrent content goals for the same channels
Working effectively to with external vendors or contractors to support digital marketing campaigns

The successful candidate will have the following skills, background and interest:

Post-secondary education in digital media, marketing, communications and at least three years of professional experience.
Experience working directly with Junior Kindergarten to Grade 12 students and/or relevant experience from the education industry is an asset.
Demonstrated experience in how to promote, package and story tell in an effective, engaging and entertaining way
Confident video creator that understanding the demands of different platforms, trending videos and how to use various video equipment
Proficient in DSLR cameras, smartphone photography, photography composition and image resizing and optimization. 
Excellent knowledge of web and social media analytics and reporting
Experience with or demonstrated ability to quickly learn Facebook Business, Google Analytics 4, Google AdWords, TikTok Business and Mailchimp
Proficient with business tools and platforms: Microsoft Office, Google Suite, Hootsuite, Apple computers
High level of attention to detail as well as the capacity to be a proactive and analytical problem solver
Exceptional communication, interpersonal and negotiation skills
Ability to be tactful and demonstrate excellent judgement
Organized with the ability to work under deadlines with conflicting demands from various departments
Enthusiastic, energetic, a self-starter with the ability to work independently and as part of a team.
Ability to conduct research, prepare and present reports
Ability to be tactful, demonstrate excellent judgement, and work as a positive and collaborative team member

Pay Range:

Annual pay range: $75,000 – $85,000

Criminal Record Check:

Must pass and maintain a clear Solicitor General criminal record check for the purpose of working with children.

Application Details:

Please apply by 2:00 pm Tuesday, December 3rd, 2024

About St. Michaels University School:

Located in Victoria, British Columbia, Canada, St. Michaels University School (SMUS) is a Junior Kindergarten to Grade 12 day and boarding school with a global reputation for academic excellence.

Our students from over 30 countries all over the world have opportunities in academics, athletics, arts, leadership, service and outdoor education, and are inspired by an extraordinary staff committed to character growth and preparing students for what lies ahead in life. The school’s Mission shapes these endeavours: Our school seeks the excellence in all of us, with passion and compassion. We are a community shaped by the pursuit of truth and goodness, providing outstanding preparation for life.

At St. Michaels University School, we seek to employ and empower individuals who wish to forge impactful relationships and careers that place our students at the centre. We firmly believe that expanding our diversity while adjusting our practice will lead to becoming the community we envision – a place where staff and students share a sense that they fully belong.